UX News Archives - CognitiveGroup

Five critical success factors in UI/UX design standard

1) Gathering Information Designing is like making decisions. To make good decisions, you need the right information. The collection and analysis of information is called “user research”. If the information gathered is not good, the analysis will not be good. Information gathering methods: Good: Observation, think aloud and talk back Valid: Analytical, socio-demographic data, documentation Poor: workshops, focus groups and opinion polls 2) Who is the application for? Ease of use doesn’t mean anything. Those who will use the app once in their lifetime versus those who work 7 hours a day 5 days a week do not have the same definition of ease of use. For the first, the interface must be intuitive, for the second, speed and control ...

What is Cognitive engineering standard

Cognitive engineering combines system engineering and cognitive ergonomics. Ergonomics means the study of work. Cognitive ergonomics means studying mental work. Unlike design thinking where people are in the office trying to imagine human work and problems in committee, the cognitive engineer first makes a cognitive analysis of the task. Cognitive analysis of the task (Cognitive Task Analysis) is to observe one by one the users, ideally in the work environment, doing their work and asking them to think aloud. Observations are recorded and verbatim analyzed. The cognitive analysis includes the analysis of goals and subgoals, information consulted, knowledge, decisions and actions performed. The problems that are encountered and effective strategies are analyzed. Following the cognitive analysis of the task, ...