1) Gathering Information Designing is like making decisions. To make good decisions, you need the right information. The collection and analysis of information is called “user research”. If the information gathered is not good, the analysis will not be good. Information gathering methods: Good: Observation, think aloud and talk back  Valid: Analytical, socio-demographic data, documentation Poor: workshops, focus groups and opinion polls  2) Who is the application for? Ease of use doesn’t mean anything. Those who will use the app once in their lifetime versus those who work 7 hours a day 5 days a week do not have the same definition of ease of use. For the first, the interface must be intuitive, for the second, speed and control ...