Online Insurance (TD)

PROBLEM

TD Insurance, a leading online insurance provider, has exceptional traffic on its website. However the company was not happy with its closing ratio. Only 25% of visitors who began the online quotation process followed it through to the end.

APPROACH

Using large quantities of user interaction data, we identified where users dropped out. We then did user research to understand why users were dropping out and proposed redesign of the UI to prevent abandonment. We predicted a 20% increase in sales.

RESULTS

The completion rate increased by 20% after six months. This increase translated into a recurring multi-million dollars in increased sales. The payback period on the initial investment was less than six months.

EXPERTISE USED

DATA SCIENCE
USER RESEARCH
UI DESIGN
USER TESTING